The Farah family has a legacy in the insurance industry dating back to 1935, and 25 years ago, the father and son team, Peter Farah and Rodney Farah founded PRFC. They shared a bold vision: that independent insurance broking, delivered with integrity and technical excellence, could offer something genuinely valuable to Trinidad & Tobago and the wider Caribbean.
Established in 2000, PRFC set out to raise professional standards in the regional insurance market through bespoke risk-management consulting, transparency, and by constantly pushing for more sophisticated solutions, which was a deliberate shift away from purely transactional approaches. The founders believed that insurance should be more than a product - it should be but one aspect in the process of understanding risk, anticipating change, and protecting what matters most.
From those early beginnings, PRFC grew steadily, not through big public moves but through earned trust. Clients returned because they felt seen. Team members stayed because they believed in the work. Relationships became the cornerstone of the firm’s reputation. When co-founder Peter Farah passed, his principles of honesty, diligence and service did not disappear; they became even more deeply embedded in the culture he shaped. Under Rodney Farah’s leadership, the PRFC team honoured the firm’s origins while preparing for a broader, even more ambitious future.
What began as a small specialist operation, steadily evolved into a multi-disciplinary team serving clients across multiple sectors. PRFC invested heavily in professional development, and to this day encourages and supports staff to pursue globally recognised credentials. PRFC has also hosted a number of events in collaboration with its international partners from the Lloyd’s market and beyond, educating its customers and reinforcing its position as a conduit for global knowledge sharing in the region. Supported by staff lunch-and-learn sessions and mentorship-based approach, we continue to foster a culture of continuous learning.
Over the past 25 years, PRFC has expanded from traditional broking into a comprehensive risk-advisory and resilience practice, offering:
- Enterprise Risk Management (ERM)
- Business Continuity Planning (BCP)
- Operational resilience exercises
- Local access to highly specialised covers, including products recall, cyber liability, political violence and more
We’ve supported SMEs and large enterprises across the Caribbean through major global and regional loss events, from hardening markets and supply-chain disruptions to natural disasters and emerging cyber threats. Our firm has successfully navigated:
- The post-9/11 market shock
- The 2008 financial crisis
- Rising property-catastrophe reinsurance costs across the Caribbean
- The COVID-19 pandemic, which accelerated PRFC’s transition to digital client servicing
- Ongoing geopolitical, climatic, and supply-chain uncertainty.
Each challenge reinforced PRFC’s belief that preparedness and professionalism are the foundation of true resilience.
Today, we are widely recognised for raising standards in broking, claims handling, and resilience planning. Our balanced approach in combining local expertise with global standards, continues to set benchmarks for quality and trust.
As PRFC marks our 25th anniversary, we stand at a meaningful moment in our history. This milestone allows us to reflect with gratitude for the people who built this practice - the founders who set the standard, the staff whose dedication strengthened it, the clients whose confidence allowed it to flourish and those who have lent their support in the background. Their belief in PRFC is what makes the next chapter possible.
With the opening of our new headquarters, the introduction of our new branding, and our deepening relationship with Brokerslink, PRFC enters a new era. We are expanding our capabilities, elevating our service, and strengthening our global reach, while remaining committed to the values that shaped us from the beginning.
This anniversary therefore is not only a celebration of 25 amazing years, it is a reaffirmation of our approach. As we look ahead, our commitment remains unchanged: to lead with professionalism, to serve with care and to continue earning the trust placed in us by every client, partner, and team member. The next 25 years will bring growth and innovation, but they will always be anchored by the legacy that brought us here.
